Mid Worcestershire is a mixture of countryside and urban areas which stretches from the edge of Kidderminster through the two towns, Droitwich Spa and Evesham, to Broadway on the edge of the Cotswolds.

Droitwich and Evesham act as commuter towns for the West Midlands, although both, and especially Droitwich, have expanding light industry. The other major economic activities are farming and horticulture, together with associated food production, and tourism. Distribution is also a major local industry, with high levels of HGV movements, especially in the Vale of Evesham.

In total, 3.73% of employment is in agriculture, hunting and forestry, over twice the national norm. At 18.11% manufacturing is also above-average, indicating strong home-grown businesses and closeness to industry in the West Midlands. Employment in wholesale and retail is also above the norm at 19.26%. Public sector employment is below the national average. Nearly 30% of those working are in managerial or professional occupations, with 9.33% small employers or self-employed - both high figures. Above average numbers in land-based occupations show the relative importance of agricultural labour, although much of this is temporary work. There are few students and little long-term unemployment. Overall, unemployment is low at 2% (figures from September 2008).

Mid Worcestershire has a slightly older population than the national norm, with 25% of households occupied by pensioners. The ethnic minority population is very small at 4.01%. The constituency has the 53rd highest percentage of couples in the country, a reflection of its settled, permanent population. Car and home ownership are high - 85% and 76% respectively. The affluence of the seat is demonstrated by the position of its wards on the Government's Multiple Index of Deprivation; although there are areas of serious deprivation in the towns and countryside.

Note that the boundaries of the constituency changed at the last election. Hanbury and the Lenches moved to the new Redditch county constituency, and Wick and Bricklehampton were added to it from the West Worcestershire constituency.