CINEMA AD ON EUROPEAN AGRICULTURE POLICY SHOULD BE CANNED
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CINEMA AD ON EUROPEAN AGRICULTURE POLICY SHOULD BE CANNED

A new advert by the European Commission has been described as an ‘outrageous waste of money’ and ‘propaganda that should be canned’ by local MP, Sir Peter Luff.

Sir Peter explained,

“On a recent trip to a Worcestershire cinema I was amazed to see that one of the adverts before the film began was from the European Commission advertising the Common Agricultural Policy.

“It was a bizarrely bucolic film that appeared to suggest the CAP was behind all the successes of British and European farming and horticulture. I’m not sure that’s a widely shared view!

“At the last election I pledged to work for further reform of the CAP, to make sure it reflects the importance we all attach to the environment, helps build food security and doesn’t undermine the fight against global poverty. That’s why I supported my Party’s pledge to work for “the dismantling of market-distorting subsidies at a pace that allows time for British farmers and producers in developing countries to adapt.”

“None of that is helped by wasting hundreds of thousands of Euros advertising the CAP in British cinemas.

“Responding to a Parliamentary Question I asked about the advertisement, the minister for farming replied, unsurprisingly, that it was not the British Government’s policy to communicate information about the CAP in this way. This means that the European Commission is putting these adverts out in cinemas without consulting the UK.

“The British Government has fought hard to get good deal for our farmers in the recent negotiations about CAP and I know farmers and the rest of us will be frustrated to see taxpayers’ money being spent like this.

“The European Commission justify the spending on this advert by saying that they have reduced spending in other areas, but frankly if they could save the money I would rather have had a bigger rebate for the UK.”

ENDS

Advert available at: https://www.youtube.com/watch?v=KKXgAYQk4RU

Sir Peter Luff’s full question and the minister’s response is available at: http://www.publications.parliament.uk/pa/cm201314/cmhansrd/cm140513/text/140513w0004.htm#1405142005916


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