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The MP for the Evesham rehoming centre of the Dogs Trust, Sir Peter Luff, has pledged his support for the charity’s new Chip My Dog website.

Dogs Trust, the UK’s largest dog welfare charity, showcased its website with the support of a host of MPs at a Commons reception. The website is a unique “one-stop-shop” for all microchipping queries.

Members of the public are now just a click away from a wealth of information on this important element of dog welfare, including:

• Details of free microchipping activity across the UK via a quick and easy postcode search
• Advice on how to update microchip details with a click-through function to UK databases
• Guidance on the upcoming change of law in England and Wales
• Advice on what to do if you have lost or found a dog
• Frequently Asked Questions on all elements of microchipping

Peter Luff, MP for Worcestershire said:

“I am delighted to continue my support for Dogs Trust and help the charity launch its Chip My Dog website.

“The charity’s microchipping campaign is really important for dog welfare. That’s why I welcomed the Government’s announcement on the introduction of compulsory microchipping for all dogs in England from April 2016. This will make it easier to reunite lost dogs with their owners and cut unnecessary kennelling costs for local authorities.

“I urge my dog-owning constituents to get their canine companions microchipped. They can visit to find out more about this vital component of dog welfare before the new law comes into force”.

Clarissa Baldwin OBE, Dogs Trust CEO, says:

“Microchipping has been at the heart of Dogs Trust activities for a long time and we’re now looking forward to an exciting few years during which it will become compulsory in England, Wales and – we hope – Scotland. will be the portal for all microchipping questions and we hope it will ensure that no dog is left unchipped when the laws change.”

“Whilst only the size of a grain of rice, a microchip can be a highly effective means of reuniting a lost dog with its owner. Results from our recent Stray Dog Survey showed that just over 10,000 dogs were returned to their owners for this exact reason. However, it is vital to update your details! Just as you would tell your bank you’ve moved house, so too should you inform your database. Sadly without up-to-date information a microchip on its own is redundant.”

To find out more about when the roaming Dogs Trust teams will be in your area or learn more about the benefits of microchipping visit


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